For more than five years, our team was responsible for generating placements regarding products, services and the foundation offered by Verizon. For the #freestyle50 campaign, Verizon teamed up with leading hip hop label 300 Entertainment, music mogul Kevin Liles and record producer London On Da Track to present the #freestyle50 challenge. The winner of #freestyle50 received a single record deal with 300 Entertainment produced by London on da Track, $10,000 cash, and a chance to open for a 300 Entertainment artist on tour. Verizon’s objective was to increase sales of the 8GB for $50 prepaid offer available exclusively at Walmart and brand engagement among cross cultural Millennials through earned and social media. Campaign highlights included securing 83 digital and traditional media placements in 2017 with outlets such as Black Enterprise and Hip Hop DX, which was the highest viral article of the entire campaign, and implementing a social media takeover with BET Music where the final cypher battle was recorded live for their Facebook page.