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The new Martin Luther King, Jr. Community Hospital (MLKCH) was scheduled to reopen its doors to South Los Angeles several years ago. LAGRANT COMMUNICATIONS was tasked with leading all media relations and community outreach efforts to improve awareness of the hospital and build new positive relationships with the community and media surrounding the hospital. Our team executed community outreach on behalf of MLKCH by negotiating and partnering with local businesses and community based organizations, executing wellness workshops, and staffing 27 community events over the course of one year. In addition, we planned the hospital’s CEO Pastoral Breakfast in an effort to introduce the Spiritual Care program to spiritual leaders in the community. Expectations were surpassed by securing a total of 40 attendees and approximately 25 places of worship at this first-of-its-kind event. By focusing on tours prior to the hospital’s grand opening, the hospital’s Know Your Basic program and the grand opening of the hospital, we secured a total of 122 placements, generating 124,761,566 impressions in both African American and Hispanic outlets in South LA.  Our team also managed the social media channels for MLKCH generating content and responding to community inquiries in both English and Spanish.  Our efforts consistently increased the number of followers, likes, and retweets from the community.


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