A multi-faceted campaign was executed for L.A. Care regarding their Covered California product L.A. Care Covered. Our team was responsible for grassroots community outreach, event management and execution, and media planning and buying targeting African American and Hispanic communities.  The team developed events with local churches for health care open enrollment and local Family Resource Centers that reached approximately 1,700 individuals, and generated 40 media placements with the distribution of more than 2,200 materials. We also participated in multiple community events including Taste of Soul (Los Angeles) where the L.A. Care booth saw more than 1,400 visitors, engaged more than 90 potential insurance seekers and distributed more than 1,000 L.A. Care brochures.  Street teams and brand ambassadors were also essential to the program as they delivered collateral to local businesses, organizations and residents about upcoming events to learn more about enrolling in a health care plan through the Affordable Care Act.