LAGRANT COMMUNICATIONS was tasked by the California Office of Community Partnerships and Strategic Communications (OCPSC) to support HeatReadyCA, the first statewide public awareness and education campaign aimed at bolstering preparedness and safeguarding the lives of vulnerable Californians in the face of extreme heat. Responsible for the strategic development and execution of an integrated communications campaign, LAGRANT took charge of paid media, earned media, and community outreach for the African American market.