Entertainment & Sports Practice


» Media Planning & Buying
» Promotions
» Creative



» Account Planning



» Account Service


At LAGRANT COMMUNICATIONS we execute programs that render the power to persuade, inform, and influence consumer purchasing patterns and behavior. Advertising has application rules that must follow a step-by-step process to ensure maximum results.

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Step one: conduct an analysis of client needs and expectations.
   
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Step two: spearhead qualitative and quantitative market research and evaluate vital information.
   
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Step three: use our expertise to create a strategic, results-driven campaign to keep your target market interested in and aware of your product or service.
   
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Step four: produce results that are solid and successful.

Analytical. Relevant. Creative. Advertising at LAGRANT COMMUNICATIONS.


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MEDIA PLANNING AND BUYING
LAGRANT COMMUNICATIONS develops effective and efficient media plans designed to provide the most frequency for your reach and the best return on your investment. No matter the size of your budget or scope of your program, our media department negotiates the best rates for your campaigns.

Thinking outside the buy. Media at LAGRANT COMMUNICATIONS.

• Media Planning & Buying
  - Print
  - Broadcast
  - Out-of-Home
• Brand Building
• Product Placement
• Strategic Planning
• Marketing Research
• Interactive Media

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PROMOTIONS
The media team strategically and creatively develops programs designed to maximize results. We design and implement creative win-win promotional programs to leverage client media buys. Whether it’s a sweepstakes, a contest, street promotion or product sampling, our goal is to ensure that every dollar our client spends adds value to the bottom line and brings effective results to light.

Targeted. Promotions at LAGRANT COMMUNICATIONS.

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CREATIVE
At LAGRANT COMMUNICATIONS creativity is an open sea. We use it to craft campaigns that not only exceed borders, but also redefines them. The copywriters, illustrators and designers that make up our creative department constantly push the envelope and challenge the way audiences view our clients and interpret their messages.

Instinctive. Effective. Boundless. Creativity at LAGRANT COMMUNICATIONS.

• Concept Development
• Broadcast Script Development
• Strategic Planning
• Graphic Design
• Illustration
• Collateral Materials
  - Design & Production
• Copy Development
• Package & Logo Design
• Multi-Media and Video Production

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Lights. Camera. Action-oriented Direct marketing services can help you carve out a niche in your target market. As part of an integrated marketing program, it can create new and innovative mechanisms to reach any demographic you desire.

At LAGRANT COMMUNICATIONS, we work with you to outline direct
marketing campaigns sure to hit home with your target audience.
Whether you want to reach a business around the corner or a customer
on another coast, we can make it happen. We work with our clients to
provide solutions that lend to effective brand building and awareness.

From research and creative design to list purchase and post
program evaluation, LAGRANT COMMUNICATIONS directs your program to success.

• Multicultural Marketing
• Direct and Database Marketing
• Market Research
• Strategic Planning
• Target Market Identification

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ACCOUNT PLANNING/RESEARCH AND ANALYSIS
At LAGRANT COMMUNICATIONS research is approached as a one-of-a-kind work of art crafted just for you. LAGRANT COMMUNICATIONS uses a variety of methods to investigate and interpret key data. Those methods are then used to develop comprehensive marketing communications solutions that highlight your product or service. To know you is to serve you better. That’s why we take the time to get to know your business, product and services inside out. When it comes to delivering powerful results for our clients, we never leave a stone unturned.

Thoughtful. Account Planning at LAGRANT COMMUNICATIONS.

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At LAGRANT COMMUNICATIONS we understand the importance of getting your voice heard. And since every client is unique, we work to create tailored public relations programs that suit your individualized goals and objectives.

From developing and honing messages to disseminating information and managing media, LAGRANT COMMUNICATIONS smooths out the communication process for our clients. Our starch ingredients:
experience, professionals that understand the process, and relationships with media that matter.

Thorough. Tailored. Public relations at LAGRANT COMMUNICATIONS.

• Community Service
• Crisis Management
• Media Relations
  - Press Release Writing and Dissemination
  - Feature Article Development & Placement
• Media Training
• Press Conference Coordination
• Publicity & Press Relations
  - Press Conference Coordination
  - Collateral Material Developement
• Special Event Planning & Coordination
• Speech Writing
• Strategic Consultation
• Trade and Industry Relations

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ACCOUNT SERVICE
Diverse Markets. Our Expertise. With a diverse and experienced staff that understands the nuances, social back-grounds and cultural differences unique to the African American and Hispanic audiences, LAGRANT COMMUNICATIONS can help you craft effective, targeted campaigns that garner maximum results. Every account at LAGRANT COMMUNICATIONS is maintained and groomed by our winning team of efficient and resourceful account staff, supervisors, and directors. We understand
marketing communications principles and research, which are utilized to maximize productivity and results. So if you’re looking for a company that puts its best face forward to achieve your communication goals, look no further.

LAGRANT COMMUNICATIONS: We make you look good.

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