As assistant account executive, Ericka is part of the Hispanic practice. Working on the Macy’s account, she develops media-related material as it relates to the company’s diversity and inclusion efforts. In addition, Ericka also works on the Islands Of The Bahamas account.
Prior to joining the firm, Ericka was a marketing intern at Fox Sports en Español where she assisted the director of marketing in daily projects. She was also responsible for updating the weekly programming schedule and sent out promotional packages to viewers who participated in interactive promotions.
Ericka holds a bachelor’s degree in journalism with an emphasis in public relations from California State University, Long Beach.
In 2000, Ericka joined the Jr. Philharmonic of California where she played violin for five years. She played at venues such as the Kodak Theatre, the Pasadena Civic Center, the Dorothy Chandler Pavilion and The Shrine Auditorium.
In her leisure time, Ericka enjoys traveling. Her favorite destination so far has been Brazil. Ericka’s next journey will take her to Prague in the Czech Republic. |