Union Bank
Background:
Position Union Bank as a resource and financial advisor amongst the African American and business markets in the state of California. The strategy focuses on pitching byline articles and press releases that provide general advice on finance-related topics and profile Union Bank key executives as financial experts.
Results:
- Secured 64 African American media placements for a total circulation of 8,307,310 and 25,600,585 impressions
- Implemented a Hispanic outreach project generating nine local media placements and approximately 5,265,670 gross media impressions
