Clients - Case Studies - Robert Wood Johnson Foundation (RWJF)

Robert Wood Johnson Foundation (RWJF)

Background:
Developed and launched a multicultural newsroom to serve as a pipeline of information for African American and Hispanic journalists, producers and media managers. Developed and executed media relations campaigns and hired two in-house multicultural communications specialists to provide counsel to the Robert Wood Johnson Foundation throughout its different departments.

Results:

  • Garnered 41,950,384 gross media impressions among print, broadcast and online African American and Latino media

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