Harley-Davidson Motor Company
Background
Implement public relations strategies to generate awareness and increase relevance of Harley-Davidson products and services among African American and Hispanic media and consumer markets. Maximize exposure of products and services Harley offers through sustainable media relations and capitalize on established media relationships to convey how Harley products are relevant to the lifestyle and culture of the African American and Hispanic consumer.
Results
- Generated 330 print, broadcast and online placements resulting in 152,065,262 media impressions
-
Generated and secured $519,570 pro bono advertising in Automundo, Transporte Latino and Que Pasa Vegas featuring Harlistas, Rider’s Edge and 2009 commercial vehicle operation models
