American Heart Association
Background:
Provided pro bono services by executing an advertising campaign that generated media attention of the Call 9-1-1 campaign among Latino media outlets.
Results:
- Secured media attendance and interviews with top Monterey County print and broadcast media at the Campaign Kick-Off Press Conference
- Generated 21,697 media impressions and coverage in the # 1 Spanish-language daily in Monterey, El Sol
- Secured 12, one-minute commercials as added-value of more than $1,000 to run in Monterey County
