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LOS ANGELES
WORLD AIRPORTS (LAWA)
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Campaign
Length
Objective
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To assist the public relations and
community relations division with informing the residential
and small business community about the programs and services
offered by LAWA. |
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To highlight LAWA’s commitment
to the community |
Target Market
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Community-at-large |
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Small businesses |
Strategy
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To conduct media relations, community
relations, and advertising to inform the target audience
about the programs and services offered. |
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Small businesses |
Programs
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Junior Aviation Career Education “ACE”
Academy |
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GATEWAYS internship program for high
school and college students |
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Small Business and Job Opportunities
Division |
Results
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Generated more than 50 clips and 1,000,000
impressions |
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Designed more than 15 advertisements
for print and radio usage |
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Designed more than five collateral
pieces |
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Secured radio interviews on KLJH-FM,
102.3 |
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Increased attendance by 20% at various
community events |
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Received contract renewal and increased
budget |
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